A recent survey conducted by Harris Interactive® and commissioned by Wellness, asked more than 1,300 dog and cat owners various questions about their pet's diet. Although two-thirds of those polled said they feed their dog(s)/cat(s) as if they are members of the family, their actions do not always support the claim. Only 38 percent of dog and cat owners said they always or often read the labels on their pets' food. Thirty eight percent say they understand all the ingredients listed on their dog/cat food labels. These pet parents were also asked if they could name the first ingredient on the dog/cat food, with 44 percent of dog owners answering they were unsure and 48 percent of cat owners answering they were unsure.
Other interesting survey findings were:
-91 percent of dog and cat owners said they would not want their pets' food to contain ingredients that cause allergies or food intolerance.
-66 percent said their preference would be to only feed natural pet food.
In reality though, most consumers are buying pet food that is not natural, and that includes some of the ingredients they don't want.
According to the Wellness Natural Pet Food President, he states “We know that with pets, as with people, you are what you eat, which is why it is so important to understand the ingredients we’re feeding our cats and dogs,” said Wellness President Michael Meyer. “We’ve made it our mission to educate dog and cat parents as to what makes a quality ingredient and to empower them to know what they are feeding their beloved animals. That way they can be confident they truly are meeting their mission of feeding their pets as high quality a food as they would the rest of their family.”
Know what you are feeding your pets! Check out our Wellness snacks. They are healthy and perfect for training your pets.